Digitalization, today, has paved the way for almost every business model in the world, be it a small business, start-up or an established organization. It has very well proven itself to be one of the emerging trends in success. By digitalization, we mean approaching to work by using digital technologies and processes, thereby providing new value-producing opportunities. This has been made possible due to all the progress technology has made in the recent years, which allows businesses to benefit from them.

Going back a year or two, no one could have imagined running multi-millionaire businesses online, from the comfort of our homes. But the pandemic made it possible, right? It is also important to clarify that this growth is not just restricted to big companies, in fact, small businesses have made the most value out of digital transformation, and share an even and healthy level of competition with the biggies.

The pandemic has affected most of the industries negatively, however it also came as a blessing in disguise for some. Dine-in restaurants, gyms, multiplex-cinemas and leisure facilities were the most impacted industries and some even remain to do so, whereas, it is important to note that businesses who were offering the same services globally, rather on an online platform thrived during the pandemic.

Here's a look at these companies and their industries that emerged as winners in this pandemic:
 

URBANCLAP----Cleaning, Grooming & Beauty Services
 

ZOMATO &SWIGGY---Food Delivery Services
 

BLINKIT & BIGBASKET---Grocery Delivery Services
 

AMAZON, MYNTRA, FLIPKART, MEESHO---E-Commerce Services
 

BYJU’S---Tutoring Services
 

PRACTO---Health Consultation Services
 

POLICYBAZAR---Insurance Services
 

WINZO---Gaming Services

This explains well the importance of digitalizing your business. Today, we have come far apart from the traditional practices of business and it has made our lives so much easier. It’s any day better than the conventional forms of traditional marketing as it-

• increases efficacy

• has a wider reach in short span of time

• has reduced human effort to the minimum preventing errors

• facilitates better informational exchange

• integrates records and files into a digitalized and safer format

• reduces operational cost

• improves the continuity of business growth

• offers global customer service

• enables easy to measure data and analytics
  
   

Here’s how you can start with your online business:
 

-Build the online presence of your brand- There’s a quote that says, “If it’s not on google, it’s not there.” This is the very first step to make your business online so that it can appear in SERPs and social media platforms to net noticed.

-Use social media to promote your business- Where’s the world? It’s at “social media.” So this calls for a great action to register your brands on online platforms like Facebook, Instagram, LinkedIn, etc. to acquire visibility and convert leads.

 

-Pay Per Click (PPC)- PPC is a great way to ensure that your paid advertisements convert into leads. Google Adwords offers a range of services like Search, Display and Shopping to choose from wherein you can acquire millions of potential customers for your brand.

 

-Search Engine Optimization (SEO)- Who doesn’t want their website to rank at the top in Google’s Search Engine Page Results (SERP)? SEO helps driving natural traffic and sales to your business without paying anything.

 

Content Marketing- One needs to be consistent with the content on their website to derive the best results and seek desired exposure for your brand. Content can be in any form like blogs, video, images, testimonials, etc. This keeps your audience informed.

You have all the information now to start with your online business journey. So, get set going!